Adobe continues to set the software standard in multimedia and digital marketing, bringing Vudoo technology to its users. The partnership delivers Vudoo interactivity to both creators and marketers. Creators can access the software via a native plug-in to Premiere Pro, the world’s pre-eminent video production platform. The integration allows users to apply interactivity to videos within the app.
For marketers, Adobe offers Vudoo integration through their content management platform, Adobe Experience Manager (AEM). This provides users with the option to include interactive videos as part of the customer marketing mix. Further integrations with other Adobe products, such as Marketo and Magneto, are planned.