What’s all the fuss with Commerce Media?
In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand and transactional results through innovative content and first-party data.
In this episode, you’ll discover:
- The concept of commerce media and its role in the retail industry.
- Key differences between commerce media, retail media, and shoppable content.
- The rise of retail media networks and how content brings together different networks.
- How shoppable media enables seamless transactions directly from ads and content.
- Strategies for achieving frictionless shopping experiences and transactable attribution.
If you’re looking to demystify commerce media and understand its full potential, this episode is for you!
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