The Next Big Thing in CTV is Here

CTV ads are set to explode this year. But there’s still a missing link: a seamless path from ad to purchase.

Enter Commerce TV. By combining CTV’s intelligence and reach with commerce-enabled creatives, Commerce TV transforms every ad into an interactive shopping experience, every moment into a conversion opportunity, and every campaign into a fully measurable success.

What is Commerce TV?

Commerce TV brings the power of commerce to connected TV, transforming every ad into a direct path to purchase. With a quick QR code scan, viewers land on a commerce-hosted page where they can browse and check out instantly. Seamless transactions unlock deeper insights, tracking purchase intent, drop-offs, and real-time sales. There’s no guesswork: just actionable, data-driven results.

Why Commerce TV?

Less Friction

Current CTV options sends consumers to clunky, multi-step landing pages filled with extra clicks and distractions. Commerce TV streamlines the journey for a faster, easier purchasing experience.

Faster Checkout

Consumers expect speed and convenience. With Commerce TV, built-in checkout capabilities enable instant purchases, shortening the path to purchase while reducing drop-offs.

Smarter Decisions

Guesswork doesn’t drive results: insights do. Commerce TV delivers real-time data on commerce metrics and purchasing intent, enabling you to optimise campaigns and maximise ROAS.

More Than Just Shoppable Ads

Sell Across Every Screen

Bridge the gap between offline and online media by turning passive viewers into active shoppers. With a simple QR code scan, consumers are taken directly to a commerce-hosted page where they can browse, add to cart, and check out instantly. No distractions, no extra steps. Just a seamless shopping experience. Your ad is no longer just a brand message: it’s a fully transactable storefront.

Full Funnel Attribution

Engage audiences at every stage of the purchasing journey, from initial awareness to the final transaction. By integrating commerce directly into ad creatives, brands can create seamless consumer experiences, capture every interaction, and achieve closed-loop attribution – all within a single, unified campaign.

Access Commerce Metrics

Commerce TV isn’t just about the experience – it’s a data powerhouse. Gain real-time commerce signals and intent data that unify brand and performance metrics into a cohesive measurement strategy. Whether your goal is awareness, consideration, or conversion, track key metrics like add-to-carts, product clicks and transactions at every stage to optimise your campaign.

39%

of advertisers are already investing a portion of their budget in CTV advertising spots.

eMarketer

71%

of shoppers abandon a shopping cart due to too many steps after clicking an advertisement.

Baymard Institute

42%

of CTV viewers are more likely to buy a product compared to traditional TV viewers.

Unruly

Seamless Activation in 3 Steps

Step 1

You provide your creative to the Vudoo team. Whether it's new or old, we can transform it into a commerce opportunity.

Step 2

Using our headless commerce API, we integrate with the chosen eCommerce platform, product feed and payment gateway.

Step 3

Receive a commerce-enabled ad with detailed reporting – ready to go live and traffic wherever you need. No extra work for your team.