Flight Centre's Travel Runway

Flight Centre are one of the world's largest travel retailers, and they were looking for a way to encourage people to start thinking about travel again. The pandemic meant that a lot of people had put off their travel plans, and Flight Centre were looking to showcase various travel destinations across the globe in a format that allowed people to pick and choose which destinations appealed to them.

The 2021 campaign was a major success for Flight Centre, with a 50.08% interaction rate (% of users that interacted with the video). The average view time was 4:59, meaning that the average customer spent just under five minutes learning about the various travel destinations across the globe.

The success of the 2021 campaign meant that Flight Centre built the 2022 Travel Runway, and the campaign engaged their Australian email database like never before. The eDM containing the 2022 Travel Runway was the most opened email in Flight Centre Australia history, and it was opened 50.65% more than the previous Runway and clicked 10.26% more than the previous Runway.