Mediaweek
Vudoo has appointed former Google senior executive Billy Kinchin as chief product officer. Reporting to CEO Nick Morgan, Kinchin will oversee Vudoo’s global product strategy and development.
Kinchin’s responsibilities will include aligning Vudoo’s offerings with the evolving needs of the advertising technology and e-commerce space.
Kinchin held a number of strategic engineering and product roles across the UK and APAC regions during his 15-year stint at Google. Prior to Vudoo, he served as the head of APAC at Oovvuu, a publishing technology scale-up.
Vudoo states that through his deep expertise in digital advertising, video solutions, and publisher monetisation, Kinchin has built trust C-level relationships within the industry, utilising his grasp of the intricacies of product development, policy, and process to drive revenue growth.
Morgan said Kinchin’s extensive product experience, strategic mindset, and passion for technology will make him an invaluable asset to Vudoo.
“His expertise is perfectly aligned with Vudoo’s mission to help clients benefit from the new paradigm shift in advertising and e-commerce towards off-platform ‘retail everywhere’ shopping experiences driven by the likes of TikTok and Amazon Anywhere,” he said.
Commenting on his appointment, Kinchin said: “Vudoo is shaping a new content commerce category with its unique technology which takes advertising and elevates it to harness the power of e-commerce. I’m looking forward to helping the industry extract more value from video so advertisers, publishers and consumers can get the full benefit of these next-generation e-commerce experiences.”
Vudoo has partnerships with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME). Other Vudoo clients include Forever New, S&P Global and Kohler, with the company facilitating executions in campaigns across global brands such as Hilton, Samsung, Moet & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot and Sunday Riley.
In 2023, the company expanded its operations to North America and opened an office in London.