Major German media group adopts Vudoo’s commerce-media technology, marking a pivotal step in Vudoo’s global growth and execution of the content-commerce strategy.
Vudoo, the leader in interactive and shoppable video technology, has partnered with Ströer, a specialist in digital media and retail sales for the German market, to deliver shoppable video and advanced engagement solutions for publishers, retailers, and advertisers across Germany.
Ströer is now one of the first major German publishers to enable commerce-driven, interactive ad formats, reflecting a forward-looking approach in a highly regulated market. This partnership builds on Vudoo’s proven success, including a Bronze award at the WARC Awards for Effectiveness in the Path-to-Purchase category for its shoppable ad campaign. By leveraging validated technology and demonstrated impact to foster new commerce opportunities for brands and publishers.
Through Vudoo’s cutting-edge interactive video technology, Ströer will empower audiences to engage with content and complete purchases directly within video ads. This opens new revenue streams for publishers and brands through innovative commerce experiences.
The partnership is fully aligned with GDPR standards, underscoring Vudoo’s ability to deliver compliant, privacy-first commerce experience at scale.
The partnership also strengthens Vudoo’s footprint across EMEA, following successful launches in North America and APAC, reinforcing the company’s momentum and leadership within the global content commerce and commerce media categories.
With the German digital advertising market reaching approximately €14.5 billion in 2024 poised for further growth, this collaboration will allow Ströer’s clients to benefit from Vudoo’s commerce tools and analytics, well suited to today’s data-driven marketing landscape. By offering seamless shoppable campaigns, the partnership addresses evolving consumer expectations while supporting innovation and growth in the digital content and retail sectors.
“Vudoo was built to transform how audiences engage with content, turning every view into a potential action,” commented Nick Morgan, CEO and Founder, Vudoo. “Our partnership with Ströer brings that ambition to life on a European stage, closing the loop between storytelling and transaction. It marks another milestone in our global expansion and reinforces that commerce-media is not a trend, but the future of how advertising performs and what consumers expect.”
“Partnering with Ströer validates Vudoo’s vision in one of the world’s most sophisticated and regulated media markets,” said Sarah Lawson Johnston, Managing Director, EMEA, Vudoo. “Bringing our commerce-media technology to Germany with a partner of this scale proves that innovation and compliance can coexist, and that our platform can meet the highest technical and legal standards while delivering measurable value for publishers, brands and audiences across Europe.”
“At Ströer, we invest in innovation that measurably improves outcomes for our clients while enhancing the experience for our audiences,” said Stefan Schatt, Head of Product Management Tech & Data Video at Ströer Media Solutions. “Partnering with Vudoo allows us to bring commerce-enabled interactivity into our premium digital environments, making content directly shoppable in a way that is engaging, privacy-conscious, and effective. This strengthens our offer to advertisers and reflects how we build media solutions in Germany – responsibly, at scale, and with measurable effect.”
About Vudoo
Vudoo is transforming the way the world shops through media. With interactive, shoppable formats that allow consumers to discover and buy directly within content, Vudoo powers one-to-one commerce at scale across video, display, and CTV. Its patent-pending in-stream checkout technology delivers full-funnel engagement and closed-loop attribution—no redirects, no friction, just conversion.
Founded in 2017, Vudoo is redefining how advertising works—turning every ad into a storefront, and every impression into an opportunity.
About Ströer
Ströer is a leading German media house and is focusing on the strength of the OOH business with its “OOH+” strategy, supported by the ‘Digital & Dialog Media’ and ‘DaaS & E-Commerce’ segments. Ströer's media portfolio offers options for intelligently linking effective communication measures in the digital and public areas. The company has around 11,850 employees at around 100 locations. In fiscal year 2024, Ströer generated revenue of EUR 2.05 billion. Ströer SE & Co. KGaA is listed on the MDAX of Deutsche Börse.
More information on the company can be found at www.stroeer.de/en/.