Vudoo, the award-winning advertising commerce technology company, has today announced the appointment of Sarah Lawson Johnston as Managing Director for Europe, the Middle East and Africa. With 30 years of experience in the advertising technology industry, Lawson Johnston’s leadership will be fundamental to the continued growth of Vudoo’s presence in this key market.
Having most recently served as Covatic’s Chief Revenue Officer, Sarah was part of the team that launched the company’s privacy-centric audience targeting solution in 2018. Prior to Covatic, Lawson Johnston was EVP, Managing Director of Agency Partnerships for EMEA at enterprise media platform Hudson MX. She also spent over 20 years at advertising software provider Mediaocean, latterly serving as Managing Director for Europe.
“We are delighted to welcome Sarah to Vudoo,” said Nick Morgan, Founder and CEO of Vudoo. “Her wealth of experience and deep expertise in the advertising technology sector will be invaluable as Vudoo seeks to continue on its trajectory. The region is a crucial growth sector for Vudoo, particularly as commerce media rapidly reshapes how brands engage with consumers and their evolving demands.”
The appointment of Lawson Johnston anchors Vudoo’s global expansion, just a year after the company launched its product into the international market. Vudoo also recently appointed Raj Chauhan as President for the Americas and announced a global partnership with IPG Mediabrand’s technology-driven commerce division.
Vudoo’s technology has been leading a revolution in commerce media, offering clients an easy-to-use platform that enables them to integrate shopping capabilities into online content and ads. Consumers can seamlessly buy items at the point of inspiration, while brands can collapse the sales funnel, drive purchases and benefit from closed-loop attribution. Publishers hosting ads with Vudoo’s in-stream checkout see users spending more time on-site, as they don’t need to visit a separate online destination to transact – once a purchase is complete, the user can go straight back to the content they had been enjoying.
“I’m incredibly excited to join Vudoo at such a significant moment in the company’s development,” said Sarah Lawson Johnston, Managing Director, EMEA, Vudoo. “Driven by Vudoo, the content commerce sector is rapidly growing as brands and publishers seek to create cutting-edge experiences that engage and delight consumers. Vudoo’s innovative technology has been seeing remarkable traction in multiple global markets and there’s a huge opportunity for the company to make even more progress in the region.